Jojo Gronostay

Residence Fund for Young Design

Period of time
23.5.25 – 3.8.25
Image / video
Cloud Asset ID
Ein Mann steht vor einer weißen Wand.
Teaser text

In 2025, the German-Ghanaian artist Jojo Gronostay (b. 1988) will be invited to draw inspiration from the collection of the MK&G and work on his art at the museum for around six months as part of the “Fund for Young Design” programme initiated by the Stiftung Hamburger Kunstsammlungen (SHK). Gronostay will then present the results of his project in a show on view from 22 May to 3 August.

Jojo Gronostay works in the fields of fashion, photography and art, dealing with themes of identity, representation and neo-colonialism as well as recycling and value creation in the fashion industry. He examines in his work forms of structural racism, for example in relation to what is known as the “Shirley card”, a colour card used in the photography industry since the 1940s to match the colour values of photographic papers and films, using a pale complexion as the standard value.

Gronostay has been purchasing second-hand clothes at the Kantamanto Market in Accra, Ghana, since 2017. In his art project and fashion label DWMC (“Dead White Men's Clothes”), he upcycles these garments and puts them back on the European fashion market, thus calling into question global textile recycling processes, among other issues. Gronostay also used second-hand goods from the Kantamanto Market in his photo series “Brutalism” (2021), in which he stages individually sold shoe heels as monumental objects reminiscent of brutalist buildings.

 
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