Inspiring SWANA
Lesbare Zeitspanne
since 17.10.25
Image / video
Teaser text

The collection presentation "Inspiring SWANA" concludes the reorganisation of the museum’s non-European holdings. With a critical eye to the MK&G’s colonial heritage, a substantive reorientation has resulted in renaming the "Islamic Art Collection" the "SWANA Collection". SWANA stands for the region of Southwest Asia and North Africa. This new designation makes the MK&G the first museum in the world to undertake a groundbreaking shift in perspective towards a more contemporary description of its collection. Starting in October, regularly changing historical and contemporary exhibits will be shown in dynamic, living dialogue presentations developed in conjunction with partners from the SWANA region and its diaspora. Over 200 objects will be on view – including tiles, ceramic vessels, metalwork, glass, textiles and calligraphy. Among the contemporary highlights is the newly acquired work "Untitled Convertible" (2016) by the internationally acclaimed Iranian artist Monir Shahroudy Farmanfarmaian (1922–2019), as well as an interactive piece based on the Arabic alphabet by the Hamburg fashion label Habibi.

The reorganisation of the SWANA Collection has been made possible by the sponsorship of individual galleries by the following: Agnes Gräfe Foundation, Herbert Pumplün Foundation, Justus Brinckmann Society, Peter and Dietlinde Bischoff Foundation, ZEIT STIFTUNG BUCERIUS.

 
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SWANA REMIX

HAMDELI – RUGS TELL STORIES


To launch the new “SWANA REMIX” series, the MK&G is presenting contemporary rug art from Iran from 3 July 2026 to 27 June 2027 under the title “Hamdeli – Rugs Tell Stories”. The rugs enter into a dialogue with the collection presentation “Inspiring SWANA” (Southwest Asia North Africa).

On display are around 13 rugs from the collection of the Ipektchi family, who, now in their sixth generation, sell rugs from Iran and elsewhere under the Rugtales brand. As an intervention within the SWANA collection, the works demonstrate that this centuries-old craft is a living practice that is constantly evolving and continually giving rise to new forms of artistic expression. The exhibition is complemented by a contemporary installation by the Iranian-Canadian artist Rah Eleh.

 
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Playlist

Ein CD-Cover: Hayat.Sounds

Hayat.Sounds x MK&G

This mixtape is diaspora in the now. No nostalgia, no cliché – but sounds that shape something of their own from fragments, ruptures and transitions.  We work with rhythms that refuse to fit into boxes. With voices that are otherwise unheard. With traces that intertwine and open up new ways of reading. Hayat.Sounds (Shari Who - Sir Manselot - Breakdnz) understands music as a collective practice: a space that does not document but activates. Here, memory turns into movement, the future into sound, community into presence. 

Playlist on Spotify

Façade banner

Habibi x MK&G

From 15 October to 8 December 2025, a large-format banner on the façade of the MK&G welcomed visitors: It read "Museum für Kunst und Gewerbe Hamburg, Habibi" in Arabic script. With this artistic intervention, the fashion label Habibi and the MK&G were setting an example for visibility and a positive perception of Arabic script in public spaces. The campaign was created as part of the collection presentation "Inspiring SWANA".

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Open Call

Eine lilane Grafik mit den Worten OPEN CALL Inspiring SWANA

We are seeking works and projects that engage with the cultural, historical and artistic traditions of the SWANA region (Southwest Asia North Africa) and its diaspora or offer contemporary perspectives. 

Possible themes include:
Artistic traditions and forms of expression from the region
Inspiring motifs, materials, techniques, and narratives
Social, cultural or political issues
Identity, diaspora, and social change
Historical and contemporary entanglements between SWANA and Hamburg 

Who can apply?
Artists, designers, craftspeople, collectives

What can be submitted?
Images, photographs, designs, ceramics, textiles, digital works, audio formats, and more 

What we offer: 
Selected works will be exhibited for approximately six months from October 2025. The museum covers transport costs and offers a small honorarium. 

Submission
Please send your submission until 27.4.25 via email, including image/video material (PDF, JPG/PNG, MP4 up to 6 MB) or links, to SWANA@mkg-hamburg.de

We look forward to your contributions!

Download Open Call

 
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Groups and guided tours

Book your time slot for a group visit of 10 or more people via the Museumsdienst Hamburg. Admission is not guaranteed without a reservation.

60-minute group visit from 10 to 25 people (without guided tour)
Adults 20 euros plus reduced admission per person
Students, trainees, school classes from 5th grade 10 euros

60-minute guided tour for up to 25 people
Adults 90 euros plus admission per person
Students and trainees 90 euros School classes from 5th grade 40 euros

Individual guided tours can be booked via the Museumsdienst Hamburg.