How are design products styled and staged? How do designers, photographers, graphic artists and companies work together to promote them? When were the first graphic and photographic advertisements produced?  Like no other, the collection of the MK&G enables a juxtaposition of design objects and their staging in graphics and product photography. The exhibition “Hello Image: The Staging of Things” explores the collaboration between creative talents from the fields of design, photography and graphic art and presents the design of the products and their staged image from different perspectives. Around 20 case studies tell the stories behind prime examples of product and advertising design from the early twentieth century to the present day.

The exhibition is supported by the Exhibition Fund of the Free and Hanseatic City of Hamburg the Hubertus Wald Foundation and the Ernst von Siemens Kunststiftung.