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Poster for the advertisement of the Book "The City and Design"

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Tadanori Yokoo (*1936)1966TokyoSilk screen print 104,5 x 74 cm

When the Japanese artists Tadanori Yokoo opted for a new approach in regard to graphic design in 1965, he was already a successful graphic designer working in the field of advertising. Yokoo created confusingly dense pictorial compositions, making use of a garish palette familiar with the American Pop Art movement. He skilfully combined Japanese and Western motifs that soon attracted international attention. In 1970, the Museum of Modern Art (MoMA) in New York honoured him with a solo exhibition. The Museum für Kunst und Gewerbe Hamburg owns a comprehensive collection of his highly sought after works dating from the 1960s.