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Graphic Poster for the Hasegawa Company, Manufacturers of Buddhist House Altars

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Makoto Saito (*1952)1985TokyoSilk screen print 123 x 146 cm

Graphic posters became fashionable in Japan during the 1960s. These posters, were not advertising an actual product, but were reflecting a company’s reputation in an original manner. Soon, jobs to create these graphic posters were coveted by many Japanese graphic designers. Makoto Saito, one of the leading poster artists of the past decades, focuses his work on a company selling Buddhist house altars in this example. In a strange way, the floating blue bone alludes to the Buddhist practice of keeping one’s ancestors’ remains within house altars.