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Yva (Else Neuländer-Simon) (1900-1942)ca. 1938Germanysilver gelatine17,3 x 23,5 cm

The photographer Yva opened an atelier for fashion photography in Berlin Charlottenburg in 1925.  Her own biography is exemplary for the lifestyle which she herself presents in many of her photos for fashion magazines – the image of the “New Woman”. She grasps the new opportunity now open to women of learning a profession and becomes one of the most successful photographers of her time. Yva published her fashion photos and portraits of eminent figures of public life in celebrated magazines such as “Die Dame” and “Uhu”. After the seizure of power by the Nazis in 1933 she was banned from publishing her work and was finally forced to close her studio in 1938. Yva was deported to the Polish concentration camp Majdanek in 1942 and murdered there.