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Wolfgang Tillmans (*1968)1991GermanyColor Print50,8 x 40,7 cm

The portrait photo by Wolfgang Tillmans seen here was taken for the magazine i-D, an English-language subculture magazine which ran articles on fashion, music and lifestyle. In it, fashion was presented in a quite new way. The aim was no longer to present the garment in an exotic setting or one which bespoke luxury. Instead, the models – friends of the photographer – wore their own gear and were photographed in their own normal surroundings. What is expressed in the setting of the pictures is authenticity; they stand for a new attitude towards life. Photos for i-D, Spex or SZ-Magazin established Tillmans’ international reputation as an unconventional reporter from the youth subculture front in the 1990s.